1. THE CREATIVE BRIEF: Review the questionnaire and interview client to get the design brief.
  2. RESEARCH: Conduct research based on your industry, history and competitors.
  3. VISUAL RESEARCH: Conduct research into designs that are related to the design brief.
  4. SKETCHING AND CONCEPTUALIZING:  Develop the design concept(s) around the design brief.
  5. REFLECTION: Step back and review. This allows the design time to mature and for renewed enthusiasm. Request and receive feedback. Make adjustments/revisions, if necessary.
  6. PRESENTATION: Choose to present only a few logos or designs to the client or an entire collection.
  7. CELEBRATION: Eat chocolate, sleep and start on the next logo or design project.